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Is It Time to Revisit Your Urgent Care Marketing Tactics?
Heather Real Click Here to download the article PDF In the journey of an urgent care visit, where does the patient story begin? Is it when the patient walks through the door, or did it start when the patient was still at home Googling “urgent care near me” on their phone? It is likely neither ofRead More
Tightening the Belt: Rethinking Costs and Efficiency in Urgent Care
Urgent message: Urgent care operators must be mindful of costs and labor efficiency to navigate the challenges of rising and falling revenue in what’s been a highly seasonal business. Alan A. Ayers, MBA, MAcc, is President of Experity Consulting and is Senior Editor of The Journal of Urgent Care Medicine. For much of 2020 andRead More
Seven Digital Marketing Tactics For Every Urgent Care Center
Urgent message: Urgent care operators are spending an increasing amount of their marketing budget on seven digital tactics. Fortunately for those working in healthcare, there will never be a shortage of patients. People will always come down with illnesses, and minor injuries won’t go away anytime soon. That being said, it can still be difficult toRead More
Find Prime Locations For Rapid Urgent Care Growth
Urgent message: Using a data-driven approach to predict performance, taking advantage of openings in traditional retail spaces, or utilizing resources like BTS to develop a standalone center greatly improves a growing urgent care chain’s potential profitability and long-term brand success. Alan Ayers, MBA, MAcc is President of Experity Networks and is Senior Editor, Practice Management of The JournalRead More
DOT Physicals And Urine Drug Testing Represent A Growth Opportunity For Urgent Care Centers
Urgent message: Demand for DOT-related services for truck drivers is soaring. Urgent care centers can augment traditional insurance-paid visits with B2B relationships while serving a historically unhealthy population. Alan A. Ayers is President of Experity Consulting and Senior Editor of The Journal of Urgent Care Medicine. The commercial trucking industry in the United States is massive (Table 1).Read More
Most Urgent Care Centers Give Immunization a Shot—of One Type or Another
If you haven’t noticed, it’s flu season. In fact, it’s been flu season longer than usual for this point compared with past years, thanks to an unexpectedly early arrival. With months to go, though, there’s still time for patients who have not been immunized to reap the benefits of getting a flu shot. This isRead More
Smoothing Ebb-and-Flow for Greater Staff Efficiency and Shorter Wait Times in Urgent Care
Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: Integration of healthcare delivery with mobile technology is leading more urgent care operators to embrace digital queuing systems that, given their ability to positively impact patient wait times,Read More
What to Do If A Competing Urgent Care Opens in Your Community
Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: As the country’s urgent care markets become increasingly saturated, the forward-thinking operator will have a strategic patient-retention strategy ready when a competitor inevitably opens up shop in theirRead More
Creating the ‘Ideal’ Urgent Care Experience
Urgent message: For owner-operators truly committed to creating “the ideal urgent care experience”—a thriving operating model that benefits patients, employees, …
Competing for Patients in a Digitally Connected World
Urgent message: In today’s tech-driven, digital-everything society, industry-leading consumer companies all leverage technology to reducing friction—ie, steps, obstacles, and unnecessary effort—in making their products and services fast, convenient, and accessible. The urgent care operation that can align with this growing trend and leverage technology to root out friction will win loyalty and patronage from today’sRead More
